Welcome to apto plus
PJ Production is undergoing a major transformation: PJ Production and APTO Collection come together under one name and one visual identity – apto plus.
The entire launch of the new brand will unfold during 3daysofdesign, and we want to celebrate it with all of you who visit Copenhagen.
Danish design from the heart of Central Jutland. Although the majority of our dealers are in Denmark, we are proud to be active in 11 other countries.
apto plus was born out of an advisor desk project for Jyske Bank in 1997. Back then under the name PJ production.
We have always been attentive and adaptable when working on special projects. Over time, this approach has led to many exciting collaborations.
Our values are at the heart of everything we do
We develop flexible and long-lasting solutions that adapt to any space. Based on Danish design, we combine quality,
functionality and aesthetics to create furniture that makes a difference – not just today, but for years to come.
Our brand mark symbolizes our values
Plus stands for quality, relationships, collaboration & positivity
Hvivel stands for dynamism, flexibility, drive & possibilities
Danish stands for credibility, functionality, durability & aesthetics
Address
Amaliegade 9
1256 Copenhagen
When
June 18-20, 2025
Between 10-18 (Friday 10-14)
Learn more about the location we have chosen for 3daysofdesign
In the historic surroundings of Copenhagen, apto plus debuts at 3daysofdesign in Den Collinske Gård.
The farm is named after Jonas Collin, a prominent art lover during Denmark’s Golden Age and close friend of Hans Christian Andersen. Therefore, the building carries a rich cultural heritage that makes it unique to the 3daysofdesign theme “keep it real”.
With the exhibition, we have a strong focus on flexible and long-lasting solutions that easily adapt to any space. Based on Danish design, we combine quality, functionality and aesthetics to create furniture that makes a difference.
Follow us and get inspired
Our design philosophy
Modular &
functional
The design approach has been made as flexible and multifunctional as possible, aiming for a long-lasting design that can be incorporated into the interior again and again.
All without compromising on the end-user experience.
Circular thinking
We design with the circular economy in mind, creating solutions that are long-lasting and easy to reuse. Our simple material selection makes it easy to take products apart and give them new life.
Bring nature inside
Decorate with plants for a better indoor climate and references to nature. Green creates a pleasant, calm environment and has health benefits such as reduced carbon dioxide and increased humidity.
