Welcome to
apto plus
We listen, we shape and we develop – always with a focus on everyday life and the life lived in the space.
Welcome to
heathland
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Danish design from the heart of Central Jutland. Although the majority of our dealers are in Denmark, we are proud to be active in 11 other countries.
year
0
apto plus was born out of an advisor desk project for Jyske Bank in 1997. Back then under the name PJ production.
projects
0
+
We have always been attentive and adaptable when working on special projects. Over time, this approach has led to many exciting collaborations.
Projects
heathland
0
Danish design from the heart of Central Jutland. Although the majority of our dealers are in Denmark, we are proud to be active in 11 other countries.
year
0
apto plus was born out of an advisor desk project for Jyske Bank in 1997. Back then under the name PJ production.
projects
0
+
We have always been attentive and adaptable when working on special projects. Over time, this approach has led to many exciting collaborations.
Our values are at the heart of everything we do
We develop flexible and long-lasting solutions that adapt to any space.
Based on Danish design, we combine quality, functionality and aesthetics to create furniture that makes a difference – not just today, but for many years to come.
Our brandmark is a combination of our three value sets; plus, swirl & flag.
Plus stands for quality, relationships, collaboration & positivity
Hvivel stands for dynamism, flexibility, drive & possibilities
Danish stands for credibility, functionality, durability & aesthetics
Our brand mark symbolizes our values
Plus stands for quality, relationships, collaboration & positivity
Hvivel stands for dynamism, flexibility, drive & possibilities
Danish stands for credibility, functionality, durability & aesthetics
Our design philosophy
Modular &
functional
The design approach has been made as flexible and multifunctional as possible, aiming for a long-lasting design that can be incorporated into the interior again and again.
All without compromising on the end-user experience.
Circular thinking
We design with the circular economy in mind, creating solutions that are long-lasting and easy to reuse. Our simple material selection makes it easy to take products apart and give them new life.
A little closer once in a while
A monthly newsletter that tells you what we’re up to, what to look out for and shares inspiration in modular and dynamic interior design.
A little closer once in a while
A monthly newsletter that tells you what we’re up to, what to look out for and shares inspiration in modular and dynamic interior design.
